Thursday, October 22, 2009

brands are for blue jeans

The other day, someone made the argument that I should shop at Aldi's because a lot of their products are name brands with a generic label.  I'm trying to think of how this helps me.  I'm trying to buy as much non-labeled food as possible - fresh food from the local farmer; ingredients from the bulk section to make my own muffins, cookies, and breads; bulk lentils and grains.  It's not to say that I don't have a decent selection of labeled foods in my kitchen, but I can say that they are probably not the most popular brands.  I simply want to ensure that I can identify (and want to put into my body) each of the ingredients on the label.  I recognize that this philosophy has become a luxury in our country and I continue to be baffled by how difficult it is to get back to basics.  We are now in a situation where branded food as a staple is a sign of a wealthy country.  Why is it that people in a poor country eat more fresh food than poor (and wealthy and everyone in between) people in a wealthy country and how can we get fresh food to people in this so called "wealthy" country?

Sorry for the rant, but at least it's about food.

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